We have a tendency to see it a ton on the web. Companies displaying menu after menu of services and products. It’s a fine balance between appearing as a “Jack of all, master of none”, and showing your company is flexible and comprehensive in what it can offer.
Microsites can be used to address this problem to a bound extent.
What is a Microsite?
A microsite may be a website targeted on a very specific product or service. They’ll vary in size from one landing page, to many linked pages, to an interactive flash experience based around that exact product or service. That one is best for you will rely on your industry, audience and your product, however a microsite will help to bring focus and relevancy to a particular product or service.
What are the advantages?
There are lots of reasons to think about siphoning off some of your services and giving them their own site. In no particular order, here are some points to think about:
Branding
A microsite offers you the chance to interrupt removed from your corporate brand, which might or might not be restricting the expansion of one of your merchandise or services. As an example, a bank might be launching a brand new account geared toward student savings.
Address the overcrowding issue
Giving website guests too much selection and no obvious path through your web site from initial landing to a call to action. Therefore many times we tend to see home pages which have yards and yards of text, telling the visitors 100 totally different messages. If it takes a visitor a while to search out what they want, they can become frustrated and leave.
Delve into the main points
With therefore many different products and services on one web site it might not be doable to travel into too much detail on every one. A microsite offers the liberty to go into a lot of details, like specifications, history, press coverage etc.
Communicate with your target audience
Your audience are more seemingly to respond if the web site seems relevant to them in terms of graphic design and also the tone of the copy.
Define you as a specialist
A microsite will facilitate to establish you as an skilled, which folks can remember. Want to shop for pink envelopes? Then attend http://www.pinkenvelopes.com!
Highly targeted
When visitors get to your website they will be presented with exactly what they want while not having to appear for it. The full web site will be geared towards one decision to action. Terribly helpful for pay-per-click campaigns.
Search engines will such as you
A site name with relevant keywords in it, and a web site which is very focussed around a explicit product or service will seemingly perform better in the search engines
Leverage unsolicited mail campaigns
A microsite can be created for mail campaigns as a landing point, specifically designed for the provide and reflecting the branding, style and tone of the printed piece to help the transition from one media kind to another. It is then additionally doable to track the performance of the campaign, by having a specific microsite with internet statistics will provide a lot of valuable insight into the effectiveness of the campaign.
Product launches
They’ll be used for brand spanking new product/service launches. It gives your product an identity of its own and sets it but everything you have done within the past.
I said that these were in no specific order, but I’ve got saved the simplest for last, which ought to be self explanatory from the following statistic:
“fifty% of visitors to any web site can only study the house page, then leave”
If your homepage is completely relevant to them, contains enough key data and includes an obvious decision to action, then you’ll bypass this widely accepted statistic.
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