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Online Social Networking: Hidden Benefits for Online Marketers

June 30, 2009

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Social networking and online social bookmarking are more popular now than ever. Yet, it’s difficult to determine which is right for you because to would be hard to try all of them. This is why many Internet users find social network reviews valuable. When reading these reviews, though, you might be shocked at how people’s opinions vary widely Some might fight for their particular choices tooth and claw. That’s probably because the site they fell in love with is one of the few they tried and they got hooked on one site without really knowing what’s out there. Some of those who are insistent about their choice don’t even know the difference business networking sites , bookmarking sites or sites that feature online social networking as a means for people to have fun, date, play games or do various other entertainment-related activities. Even some avid social media users don’t know that there are also social media platforms, like Capazoo, that use small amounts of money per click to pay for people to use and promote their sites.

People often don’t know the distinction between social networks because the features and uses overlap. Sites such as MySpace can be used just for fun or for serious business networking, or both! Thousands of user-created free networking communities have sprung up all over the Internet, such as Book Market. These sites are really where the rubber hits the road when it comes to online social networking because they’re completely user-driven and allow focused conversations surrounding people’s interests. And speaking of interests, book readers now have plenty of places to hang out online. Social networking websites that feature book reviews, like LibraryThing, cater to bookworms everywhere. A less interactive format that is just as important as online networking is online social bookmarking, which has become very popular. Social bookmarking sites like Reddit allow people to save their favorite bookmarks so they can access them online any time. These sites are also powerful for people who are searching for information, because searches are greatly enhanced by keyword tagging. Keyword tagging also makes social bookmarking sites of great interest to online marketers, because they can get backlinks for their Web properties. One social bookmark doesn’t really mean anything in terms of backlinks but when there are many of them, search traffic often increases. And with sites such as Mixx, if a URL is posted on one of these bookmarking sites that has good pagerank, it can often achieve high search engine rankings if the keywords were researched and the listing was entered properly.

Social media boundaries become even less defined on sites like Mixx, which feature both social networking and bookmarking. These sites are used for bookmarking but they also have legions of people who frequent them for marketing or socializing. Many new business contacts and friends are just waiting to be found on these platforms and as a bonus, material placed on them oftentimes ranks well in Google. This makes these type of sites genuine gold to Internet marketers.