Do you have a Pay Per Click (PPC) advertising campaign? Are you spending too much for clicks? According to Jupiter Research, the average click price jumped from $0.26 in 2003 to $0.29 in 2004 and $0.47 in 2009. And that’s only the price for an average keyword. How much more for a more popular keyword? The cost of Pay Per Click advertising is apparently on the rise.
The price for the top spot on Overture.com for “data recovery” is currently $4.30 per click. Google shows an average cost each click of $9.10 for that keyword. That’s too much for a single click. But do you get what you’re paying for. There’s a big chance you would if you have efficient PPC management with the right PPC management company.
In the world of PPC advertising then again, there are the so-called bogus clickers who click on your PPC ads without the real interest of purchasing your product, but still results in you having to pay for that click; and there are countless out there. Click fraud is the practice of twisting Pay Per Click advertising data by producing unwanted hits. A few statistics claim that as much as 50% of PPC advertising in some competitive categories could be the result of click fraud.
“John Squire, vice president for product marketing for Coremetrics, which provides consulting and Web analysis for online merchants like Eddie Bauer, OfficeMax and CompUSA, estimated that the company’s clients were spending about $10 million a year on fraudulent clicks. That is, they are paying about $10 million on consumers that are not there.”
Click fraud is done by traffic affiliate partners of PPC search engines who make a commission on paid clicks generated by their website visitors and by competitors who want to decrease the effectiveness of your PPC campaign. Some of them even hire human clickers or use automated programs that click on paid listings for them.
Knowing this, PPC advertising should not be your only means of getting targeted traffic to your website, although you would quickly get visitors to your site this way. It’s important that you constantly monitor your PPC advertising campaign to make sure that everything is going on as planned. Your PPC management company has a team of experts to effectively do this for your campaign and a whole lot more. Bear in mind that you don’t have to pay much jmore than you have to for a successful PPC advertising campaign; but it all begins with proper PPC management with the right kind of people.
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