How To Promote Your Facebook Fan Page With Radio Commercials
These days you hear lots of radio commercials that have replaced “Visit us online at…” with “Follow us on Facebook”…”
Originally, business owners were told, “Always mention your website everywhere.” So, dutifully, they did — regardless of whether their website was worth visiting. Hence, all those radio spots that shout or sing or attempt to be funny, and at the very end: “Visit us online at…”
The problem: Nobody cares about your business. Nobody cares about your website.
This morning, not a single person awakened and thought, “Golly, if only someone would tell me about a good website I could visit. I’m so bored, with nothing to do…”
People care only about how your product or service can add to the quality of their lives. If listeners aren’t convinced that visiting your website somehow will enable them to improve their quality of life, they won’t even considering visiting that site..
These days everyone tells them to be sure to mention their Facebook fan page whenever possible.” Or, “Always ask listeners to follow you on Twitter.”
Using mass media — especially radio advertising — to drive traffic to your Facebook fan page is a good idea…if you know how to do it.
Most advertisers, however, don’t realize they need to give people a reason to “follow us on Facebook”.
Radio has proven to be the single most effective mass medium for driving targeted Web traffic (whether it’s a website, Facebook page, or Twitter account). But it’s effective only when:
1. From the beginning, you create your radio commercial with the specific reason of enticing targeted listeners to go to your website, follow you on Twitter, or go to your Facebook fan page..). That doesn’t happen when you spend the entire commercial talking about yourself and they tell listeners to go to your online page.
2. The commercial’s single call to action is to visit your online presence. With radio advertising, choice paralyzes response; you need a single call to action.
3. You give the targeted listener a compelling REASON to take that action. “Follow us on Facebook” is worthless, because it doesn’t promise to solve a consumer’s problem or in some way enhance the consumer’s life.
If your listeners go to your Facebook fan page or follow you Twitter, will they gain something by doing so??
Yes? Yes? Then whatever that “something” is — use your commercial to sell it..
