After weeks of being judged and a long and final week of nail biting following our shortlisting, Fresh Egg are absolutely thrilled to be able to announce that we are winners of the 2009 Econsultancy Innovation Awards!
The judges, who included Econsultancy’s in-house internet fiends and an international panel of third party experts, felt that the standard of the 400 or so entries was remarkably high, and that the winners represented innovation either in pure technology or creative terms. We won this prestigious award in the “Innovation in Web Analytics and Optimization” category for our CallTrackID™ tool. Other companies shortlisted in this category were Speed-Trap, Kampyle and Wingify, and we send our commiserations to these companies.
The judges declared that: “Call tracking is essential to measuring the impact of a marketing campaign, and this is a simple and awesome solution. Nowadays the web doesn’t appear to get much credit from companies for it’s wonderful sales and leads, this is mostly due to the fact that the offline impact isn’t easily visible. Fresh Egg are proud to have developed something that is very clever, but not too technical that it can’t be used by everyone.
CalltrackID™ is a “mash up” between a proven free tool (Google Analytics) and existing Telecoms technology – the merging of SEO and telecommunications – to enable the tracking of leads and data that were previously invisible.
Following on from our recent confirmation as a Google Analytics Authorised Consultant (GAAC) which in itself followed an intense scrutiny of our credentials in not only consultancy but analytics, this award further goes to show Fresh Egg’s knowledge and familiarity with the complete range of Google Analytics features. It’s also a brilliant opportunity to showcase our expertise in enhancing and hopefully extending those capabilities and features through the addition of CallTrackID™.
Of course Fresh Egg are already well known for their fantastic Web Design services. We also have a first class SEO team who love to achieve first-page listings for our clients and even better, we work hard to ensure they keep their first-page listings!
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