It can be scary for business owners to consider utilizing ecommerce to increase their profits. We don’t mean the creation of a website and the work that goes into it. But you must also try and ensure that your site is being noticed by your target audience by optimizing it with the right tools. This is a mess if you haven’t got the ability to track which visitors look at what site pages; and, if you don’t know when you are loosing potential customers, you can’t fix the problem. Google Analytics makes this job a simple one. Google Analytics are very handy tools that allow you to keep track of all sorts of targeted information about people visiting your site. It will not be easy to make inroads on this, if you do not understand what your visitors’ responses are and how they are navigating around your website. With the current article, we shall examine the sundry advantages Google Analytics offers you.

Analytics assists with visitor segmentation for your website. It yields up essential information regarding the visitor numbers which your SEO campaign is bringing in to you. You have the capability of segmenting results according to returning or new ones, by source of referral, as well as by geography. New marketing professionals sometimes completely miss this outstanding feature of Analytics. Internet competition these days is dog eat dog, and you really need to have extensive knowledge of your website, your visitors, how your visitors interact with your website, and how you can make it even better for everyone. None of them approach Analytics for precision, though various other programs out there try to address this need. Besides this, you will also achieve the capability of improving your website employing Analytics. Imagine being able to see which pages of your website need to be fine tuned to give the best conversion rates possible, and then you can switch the copy on just that page. Eventually, this brings you high quality prospects that turn into customers in the near future.

Analytics will also help you take your content to the next level by giving you an analysis of your websites bounce rate. High bounce rates equal lost revenue when you have an online business. ”Bounce rate” means the amount of visitors who just click through your site without browsing. This means those people are not buying your product, which means you’re losing revenue. By tracking your bounce rate, you can revise your website and gain a clear advantage over your competitors. Webmasters are extremely grateful for the benefits Google Analytics offers them. The ability to get to such a wide range of user information will certainly boost your Internet business more, and also will help you to grow your sales and conversion rates.

Most marketers on the web use PPC (pay-per-click) eventually within their marketing mix.  Sometimes they use it so effectively that they make enough in immediate sales to cover the cost of the advertising.  Some other businesses use these advertising campaigns with the primary objective of building their list of leads so that they may gradually build a relationship with the prospects that will eventually create some of them into customers.  Other marketers focus their PPC campaigns upon gathering research and planning data that will reap benefits for years to come.  Of course, none of these objectives need exclude the other.  

It is this last approach to pay-per-click that I want to address in this article.  Here are a few very useful tests that you can incorporate into your next PPC campaign.  I am already assuming that you have performed superb keyword research.

*  Tracking software, such as the free Google Analytics and may commercial packages, will provide you with the exact key phrase used by all of your visitors to get to your PPC landing pages.  Obviously, if you set up your campaign properly, you know which of the phrases that you bid on are bringing the visitors, however, unless you are using only exact match phrases, that does not alert you to the precise search terms entered by your traffic.  For example, bidding on a term such as “buy green lamp” set up as a broad match, would get traffic from people who searched for phrases such as “buy a used green lamp in Columbus or Dover,” “buy green lamp,” “buy a green lamp in need of repairs,” “buy expensive tiffany green lamp” and many more.  Clearly those visitors are looking for very different sorts of green lamps to buy.  Based upon the search phrases that your discover and the number of people you identify using them, you may want to create new permanent pages for your site stressing those phrases.  If you then optimize those pages for those phrases, you can eventually get organic traffic for those searches.  This effectively allows you to spread the cost of your pay-per-click campaign across many years.

*  Test your headings (headlines) on your PPC landing pages.  Set up two pages for the same ad group.  The pages should be identical in every other way except for the heading.  You might have a content management system or software that can alternate those.  If not, allow a number of clicks (maybe 100) to land on one version, then manually change the landing page to the other version.  Compare the conversion results from the two versions.  If there is a clear winner, keep it in the rotation and set up another test with a different alteration in the heading.

*  Conduct the same format test as with headlines, but test a different variable.  For example, you may want to test two different product images against each other.  Alternatively, you might want to test the impact of landing pages which have two different videos of product demonstrations.  

Make sure that on each of the content related tests you are only changing one variable.  If you alter both the image and the headline at the same time, for example, you will have difficulty determining which variable is responsible for any changes in the results or what the relative impact of each is compared to the other.  (Actually, if you have some statistical sophistication, you can set up a test in which you change multiple variables at once across multiple versions of the landing page.)

The bottom line of this article is simply that you should be using your pay-per click campaigns to attempt more than selling more products or services; you should also be collecting essential data.  PPC can be very costly, so stretch those dollars to accomplish as much as you possibly can.  Gather data, analyze it, and act decisively and immediately based upon your findings!

Search engine optimization provides the core strength for any webpage. Any websites Search engine optimization requires keyphrase research to acquire its full potential. Initially you will be required to work hard to check the best keywords that complement your business objectives and will get optimum exposure with limited controversy.my clickbank business

Whilst Search engine optimization is lots and lots of trial and error process, there are methods in which you can limit the likelihood of failure and hand out a far stronger case for achievement. By doing the preperation in defining your keywords.

But dominating the search rankings initially is only half the battle, once your there you should relax. In such a crowded place there are always sites looking to take your position, making continuous improvement is an complete necessity. So how do you grasp exactly where it is that your website is working well and where it could do with improvement? Is it guesswork? Assumption? No, for the top sites, the only way to keep on top of the competition is {through via} my clickbank business bonus analytics.

Analytics can aid you to locate areas of your site that are in need of improvement. It may well be that a page is receiving large volumes of visitors but has a high bounce rate, over 60% for example. This is where you can go in and do some site user testing and find out precisely what it is that is turning people away.

Basically you should use your analytics as your SEO trouble-shooter. Your initial SEO may well have been excellent.

Just as with your Search engine optimization updates, analytics should be analysed and acted upon all the time. Missing out on a few days worth of visitors may cause major issues, even for smaller {web sites}. Don’t leave your site’s success down to chance,take advantage of analytics and aid it remain fully optimized throughout.

Search engine optimization provides the core strength for any site. Any websites SEO requires keyphrase research to actualize its full potential. Initially you are required to work hard to determine the best keywords that complement your company objectives and will earn optimum exposure with limited contention.my clickbank business

Whilst Search engine optimization is very much trial and error technique, there are strategies in which you may limit the chances of failure and gain out a far stronger promise for achievement. By doing the groundwork in defining your keywords.

But mastering the search engine positions initially is only half the battle, once your there you can have a break. In such a crowded arena there are always sites looking to get your position, making continuous improvement is an absolute necessity. So how do you grasp exactly where it is that your site is succeeding and where it could do with improvement? Is it guesswork? Assumption? No, for the best sites, the only way to stay mainted on top of the competition is through my clickbank business bonus analytics.

Analytics can aid you to find areas of your website that are in need of improvement. It may well be that a page is receiving large volumes of page impressions but has a high bounce rate, over 60% for example. This is where you can go in and do some site user testing and find out exactly what it is that is turning visitors away.

Basically you should use your analytics as your SEO trouble-shooter. Your initial SEO may well have been top notch.

Just as with your SEO updates, analytics should be analysed and acted upon continuously. Missing out on a few days worth of potential customers may cause huge problems, even for smaller {web sites}. Don’t leave your website’s fortunes down to chance,take advantage of analytics and aid it remain fully optimized throughout.

SEO provides the core identity for any website. Any webpages Search engine optimization requires keyword research to accomplish its full potential. Initially you are required to work hard to check the best keyphrases that match your company objectives and will get optimum exposure with limited competition.my clickbank business

Whilst SEO is lots and lots of trial and error method, there are methods in which you may limit the chances of failure and hand out a far stronger case for achievement. By doing the preperation in choosing your keywords.

But dominating the search engine rankings initially is only half the battle, once your there you should have a break. In such a crowded place there are always sites looking to take your position, making continuous tweaks is an complete necessity. So how do you know exactly where it is that your website is succeeding and where it could do with improvement? Is it guesswork? Assumption? No, for the top sites, the only way to stay mainted on top of the competition is via my clickbank business bonus analytics.

Analytics can aid you to locate areas of your site that are in need of improvement. It may well be that a page is getting large volumes of visitors but has a high bounce rate, over 60% for example. This is where you should go in and do some website user testing and find out precisely what it is that is turning people away.

Basically you should use your analytics as your Search engine optimization trouble-shooter. Your initial SEO may well have been great.

Just as with your Search engine optimization updates, analytics should be analysed and acted upon continuously. Missing out on a few days worth of potential customers can cause major problems, even for smaller {web sites}. Don’t leave your site’s fortunes down to chance,make the most of analytics and help it remain fully optimized throughout.

Most marketers on the web use PPC (pay-per-click) eventually within their broader marketing mix.  Sometimes they use it so effectively that they make enough in immediate sales to cover the cost of the advertising campaign.  Some other businesses use these advertising campaigns with the primary objective of building their list of leads so that they may gradually build a relationship with the prospects that will eventually create some of them into customers.  Other marketers focus their PPC campaigns upon gathering research and planning data that will reap benefits for years to come.  Of course, none of these objectives need exclude the other possibilities.  

I am writing this article to draw your attention to using pay-per-click as a research tool, although you should feel free to make a profit at the same time  (Of course this assumes that you already know how to conduct thorough keyword research prior to launching your advertising campaigns.

*  Using tracking data, reported by Google Analytics or your own software, identify the exact key phrases used by all of the visitors who come to your landing pages via PPC.  Obviously, if you set up your campaign properly, you know which of the phrases that you bid on are bringing the visitors, however, unless you are using only exact match phrases, that does not alert you to the precise search terms entered by your traffic.  For example, bidding on a term such as “buy green lamp” set up as a broad match, would get traffic from people who searched for phrases such as “buy a used green lamp in Columbus or Dover,” “buy green lamp,” “buy a green lamp in need of repairs,” “buy expensive tiffany green lamp” and many more.  Any traffic you receive would be looking to buy some sort of green lamp.  Based upon the search phrases that your discover and the number of people you identify using them, you may want to create new permanent pages for your site stressing those phrases.  If you then optimize those pages for those phrases, you can eventually get organic traffic for those searches.  This effectively allows you to spread the cost of your pay-per-click campaign across many years.

*  Create a couple landing pages at a time, in which only the headlines or headings differ.  You might have a content management system or software that can alternate those.  It’s also very easy to simply change the landing page to the different version within your ad after you have received a sufficient number of clicks to provide your with useful data—at least 100 clicks.  Look at the data you gather concerning the results of the two versions according to whatever metric you are using (e.g. sales or leads).  If there is a clear winner, keep it in the rotation and set up another test with a different alteration in the heading.

*  Next, use the same test format as with the heading tests to vary a totally different content variable.  You may want to test listing benefits followed by features versus having the features list come before the benefits.  Or you could test one page with an image and another that has a short video display.  

As you perform the tests on the content of your landing pages, be certain that you do not change more than one variable at a time.  Do not change both the headline and the image at the same time, or it will be difficult for you to determine which variable it is that makes the difference in your conversion results or the relative impact of each.  (Actually, if you have some statistical sophistication, you can set up a test in which you change multiple variables at once across multiple versions of the landing page.)

The bottom line of this article is simply that you should be using your pay-per click campaigns to be about more than selling more products; you should also be collecting essential data.  Get as much out of the money that you are spending as you can.  Test, analyze and use the data!

Incorporating phone tracking into a web analytics tool such as Google Analytics can give a powerful boost to your website’s conversion rate and revenue. Being able to easily monitor a vast range of incoming data such as a visitor viewing duration, most viewed pages, and a whole array of statistical data allows you to gain a deep insight into the functionality and efficiency, and to interrogate areas of your advertising campaign that are losing you valuable advertising money. Having the data at hand, web analytics allows you to see up close the inner workings of your online campaign.

The arrival of web analytics tools to the online marketing strategy of any company, large or small, is of massive importance, but what about offline telephone calls? If a large portion of a business’s revenue is generated from orders that the customer has researched online but telephoned to actually place, the data surrounding this portion of one’s customer interaction with your website and advertising is essentially lost. The calls cannot be interpreted through web analytics, therefore it is impossible to make intelligent choices as to changing or maintenance of advertising campaigns. Calls resulting in sales and leads are indistinguishable in themselves from lost leads, as is the data reflecting the distribution of that revenue over the different calls themselves.

Call tracking is the solution to this problem. With call tracking, information on calls is interpreted in a similar way to how Google Analytics interprets and displays data relating to online visitors and sales. Call duration, conversion ratios, and other criteria is arrayed in a dashboard where it can be monitored, and as the tracking is routed instantly and the data logged, its collection poses no disruption to the customer or to your company’s sales team.

There are many benefits of this to the monitoring of actual purchases made from offline phone calls. The nature of a call, whether it was a lead or a sale, and the sale amount can be logged alongside other data and displayed on the dashboard. Therefore, phone tracking allows that same far-seeing picture of call sales (and the advertising generating them) available to web analytics for online conversions. The blind-spot in the picture of your business’s offline purchases is eliminated; all you have to do is watch your conversions rise.

It is generally agreed that the average conversion ratio of a website stands at between 1-2% (Based or research at Pandecta magazine). Though not an entirely thrilling figure to be presented with, this this is the truth for many websites, though there are many ways by which you can raise your conversion ratio to achieve a much higher percentage. Through proper attention to detail, experimentation, web analytics and phone number tracking, any business should be able to make a significant improvement to its conversion ratio. Here are five tips that should help you to achieve this:

State Your Purpose: The amount of bounce visits to your website may be a crucial piece of information in the conversion ratio you are getting. If potential customers arrive at your site and are not immediately drawn in, the chances of them bouncing are incredibly high. Though this may belie the brilliant service you could have provided them, you have still lost that potential conversion. Make sure your homepage is tailored exactly to draw those customers in.

Give the Customer Payment Choice: Lost leads can often occur simply due to the lack of payment methods given to the customer. Providing a wide range of payment methods ensures that you can offer your service or product to the maximum amount of customers. It’s possible that your conversion can be partly explained through customer’s reluctance to using PayPal, or another payment transfer system, if this is the only method available to them. Expand your payment methods to encompass those and other potential customers.

Emphasize Trust: Customers interested in your service might be (quite understandably) concerned about the legitimacy of an internet company. Therefore, you can do several things to really ensure that your website literally bristles with reassurance; include detail on secure payment, along with the usual reassuring graphics. Include customer testimonials which will appear variously across the site – many visitors won’t read them if they’re difficult to navigate to. In all aspects of your website, announcing your reliability is vital in increasing conversions.

Pay Attention to your Landing Page: The way visitors behave upon reaching your site can be helpful in ascertaining exactly how your website is performing, and how you are making your conversions. There could be problems with pop-up boxes or intrusive and off-putting flash media – perhaps the site is too technically-demanding or confusing. Rectify these problems by scrutinizing the landing page and other high traffic pages carefully, placing yourself in the mind of the consumer. How would they approach and interact with your website?

Implement Call Tracking with Google Analytics: To gain a real handle on the potential increase of your conversion ratio, the integration of call tracking solutions and web analytics is certainly a shrewd move. With call tracking, you can create campaigns to test various areas of your marketing strategy, and to highlight and address areas where your investment is being wasted, and conversions are being hindered. Combined with web analytics to identify trends in order to gain a clear picture of how a visitor arrives at and interacts with your website

Search Engine Optimisation (SEO) and web analytics experts Fresh Egg have created a unique conversion tracking application – CallTrackID™ – that enables telephone call tracking to be fully integrated with Google Analytics™. 
In addition to email enquiries and e-commerce sales, telephone calls can now also be tracked, accurately identifying the referrer source for those telephone calls and relating them back to the online marketing activity. This innovative tool will prove of gigantic value to marketers who, in the current credit crisis, are under huge pressure to effectively track and measure return on investment. CallTrackID™ additionally enables SEO agencies to finally prove that those sales calls are due to the Pay-Per-Click advertising (PPC) or organic SEO work carried out as part of an integrated marketing campaign.
The Fresh Egg team has spent a lot of months working with a telecoms provider to create CallTrackID™. The application itself was initiated by analytics guru Nikki Rae and the Fresh Egg programming team. “We always found it a huge annoyance when we couldn’t track the success of a telephone call as part of a traffic conversion report, when telephone enquiries are arguably the most valuable conversions of all.” Nikki told.

CallTrackID ™ works by allowing the client to assign a unique telephone number for sales/ information enquiries depending on the visitor’s route to the site. This allows enquiries to be tracked from a variety of traffic mediums, including visitors who have taken a direct route to the site, via organic search or those who have clicked on a paid listing. Every telephone call is routed through a call management system that connects the call number with the pre-defined entry route. CallTrackID™ then integrates the telephone call data in Google Analytics™ along with existing web analytics reporting data, allowing the provision of reports and recommendations that relate precisely to a client’s total online marketing activity.

Media Contact:
Katie Ollerenshaw
Fresh Egg PR
Tel: 01444 241341
Email: katie@aneelarosepr.co.uk

Information About Fresh Egg:
Fresh Egg is an award-winning web design and internet marketing business specialising in Search Engine Optimisation (SEO). The company which was established in 2000 and based in Worthing, West Sussex, the company has around 25 staff and was founded by Adam Stafford, Philippa Stafford and Lee Colbran. As from March 2009, serial entrepreneur and BBC Dragon James Caan has invested in Fresh Egg through his private equity firm Hamilton Bradshaw and assumed the role of Chairman of a business he clearly believes has a great future.

The company offers a range of online marketing services including SEO, Pay Per Click advertising, email marketing, blogging, campaign microsites, CMS and content production. The company’s web design and development team are able to craft a range of elegant websites, all built to be as ‘attractive’ to search engines as possible. The company created the website for The Sanctuary Spa, awarded ‘website of the week’ by New Media Age magazine.

Clients include Norwich Union, Liberty, The Sanctuary Spa, Mankind, Beauty Expert, Nationwide Vehicle Contracts, Tropical Sky, Dial-a-phone, Richard John, Model Zone and the Independent Schools Council. http://www.freshegg.com.