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When the general public hear pay-per-click advertising, they think Google Adwords. And for good reason… In the US, Google leads the top pay-per-click sites and now controls 74% of all searches in the States. Yahoo holds 11% of the market share and MSN 9% of the pie. The leftover 6% goes to all of the other search engines combined . While Google is the best starting place with your pay per click campaigns, there are reasons to consider some of the other search engines, if not now, then later on. Why commence with Google?
Firstly, it’s very straightforward to get started with Google and the original one off fee is minimal. Another benefit of using google is that it is very straightforward to trace which keywords are converting and which ads are getting the best click-through rates. Also, the sheer quantity of traffic you will get with google is the main reason you would like to start there. If you are unable to get the results you want with Google Adwords, you most likely won’t be able to do it with any of the other search engines either.
When should you consider other PPC Sites and which ones should you choose?
When you make some money with Google AdWords, move your most profitable keywords and best advertisements over to the other PPC sites. MSN is surely rising and now matches or betters the search results that Google does today.
MSN is also spending around 20 times more than Google on advertising so it is probable that it will win more market share from Google over the next year and keep doing so. As with Google Adwords, the initial start-up fee with MSN is low, making it simple to get started.
Yahoo! Search selling is often said to be a bit more pricey but offers fantastic manuals and support and provides detailed reporting tools to help you track your ads’ performances. If you want immediate results and you are prepared to pay top dollar for a well known site with a worldwide reputation, Yahoo! Search selling is the place to advertise.
7Search is another up and coming pay-per-click Site with traffic reaching up to 1.5 bill searches a month. The company also claims better Return On Investment than either Google or Yahoo! Because of their top quality traffic sources. The opening start up fee is $25.00.
Why move to other top pay-per-click sites?
The advantages of using Google Adwords are clearly ease and acclaim among info seekers all around the planet. If you are new to PPC, you will definitely have to start advertising with the low searched keywords on Google Adwords because the competition will be very high for those terms that most widely sought on the internet. It’s getting harder and harder to make a low bid on Google Adwords and still come up in the top rankings. Google is also frowned upon often by its advertisers for its changing of rules without much ( any ) notice. This is what companies who own 75 percent of the market share have the luxurious of doing.
These top PPC Sites should eventually all be included in your selling plans for the most exhaustive coverage and results.
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